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To celebrate its 100th year, the Anti-Defamation League launched its “Imagine a World Without Hate” video and action campaign, which imagines what victims of violent hate crimes — such as Martin Luther King, Jr, Anne Frank, Harvey Milk and Matthew Shepard — might be up to if their lights were not prematurely extinguished.

It’s pretty powerful stuff.

For more info on the campaign, visit ADL here.

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