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GLAAD is no longer the Gay & Lesbian Alliance Against Defamation. Going forward the organization will simply be known as GLAAD, the LGBT media advocacy organization.

The name change, announced Sunday on MSNBC’s Melissa Harris-Perry, reflects GLAAD’s renewed commitment to incorporate transgender people as well as allies from diverse backgrounds in GLAAD’s work to shape the media narrative and build public support for LGBT people.

“It is a natural progression that reflects the work GLAAD’s staff is already leading,” said GLAAD’s spokesperson Wilson Cruz. “We respect and honor the full name that the organization was founded with, but GLAAD’s work has expanded beyond fighting defamation to changing the culture. Our commitment to marriage equality, employment nondiscrimination, and other LGBT issues is stronger than ever, and now our name reflects our work on transgender issues as well as our work with allies.”

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